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	<title>Sketchbook Kaizen</title>
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	<link>http://sketchbookkaizen.com</link>
	<description>Hi, I’m Justin. I’m a designer, illustrator &#38; website wrangler extraordinaire.</description>
	<lastBuildDate>Fri, 02 Dec 2011 16:35:42 +0000</lastBuildDate>
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		<title>Battistella&#8217;s</title>
		<link>http://sketchbookkaizen.com/2011/12/02/battistellas/</link>
		<comments>http://sketchbookkaizen.com/2011/12/02/battistellas/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 16:33:31 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=231</guid>
		<description><![CDATA[A brief but fun project for a Raleigh, NC based restaurant. Website at Battistellas.com]]></description>
			<content:encoded><![CDATA[<p>A brief but fun project for a Raleigh, NC based restaurant.</p>
<p><img class="aligncenter size-full wp-image-232" title="Battistella's" src="http://sketchbookkaizen.com/wp-content/uploads/2011/12/BattistellaScreenShotHalf.png" alt="Battistellas.com" width="650" height="641" /></p>
<p>Website at <a href="http://battistellas.com">Battistellas.com</a></p>
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		<item>
		<title>Magellan Interactive</title>
		<link>http://sketchbookkaizen.com/2011/07/12/magellan-interactive/</link>
		<comments>http://sketchbookkaizen.com/2011/07/12/magellan-interactive/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 14:49:20 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=227</guid>
		<description><![CDATA[Magellan Interactive is a Video Game development company based in Vancouver, British Columbia. I was tapped to help redesign their web site in late 2010. It was a long development process with some serious lessons learned about working with a client in such a remote fashion. In June 2011 I submitted my final build of [...]]]></description>
			<content:encoded><![CDATA[<p>Magellan Interactive is a Video Game development company based in Vancouver, British Columbia. I was tapped to help redesign their web site in late 2010.</p>
<p>It was a long development process with some serious lessons learned about working with a client in such a remote fashion.</p>
<p>In June 2011 I submitted my final build of the custom WordPress theme files. Some technical issues regarding the client&#8217;s network and virtual server setup prevented me from working on the production and launch of the final site.</p>
<div id="attachment_228" class="wp-caption aligncenter" style="width: 820px"><img class="size-large wp-image-228" title="Magellan Interavtive Homepage" src="http://sketchbookkaizen.com/wp-content/uploads/2011/07/magellanhomepage2-810x1024.jpg" alt="" width="810" height="1024" /><p class="wp-caption-text">Magellan Interavtive Homepage</p></div>
<p>The production site launched in July of 2011 after I had left the project.</p>
<p>The website is a custom WordPress theme using some very solid plugins from the WordPress community. Most notably, the <a href="http://catablog.illproductions.com/">Catablog</a> plugin behind the games listing.</p>
<p>To Wes Gale, Kenny Ilko and Scott Balaban at Magellan Interactive: It was Fun, Challenging for sure and Thank you!</p>
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		<title>Gameblend Studios</title>
		<link>http://sketchbookkaizen.com/2010/11/11/gameblend-studios/</link>
		<comments>http://sketchbookkaizen.com/2010/11/11/gameblend-studios/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 19:08:08 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=210</guid>
		<description><![CDATA[A chance meeting between one of my colleagues and one of the principals of Gameblend Studios led to more than a few conversations over coffee and a redesign project for Gameblend&#8217;s primary website. The focus of the website are the games. Featuring, marketing and selling the games is the goal. The site is a built-from-scratch [...]]]></description>
			<content:encoded><![CDATA[<p>A chance meeting between one of my colleagues and one of the principals of Gameblend Studios led to more than a few conversations over coffee and a redesign project for Gameblend&#8217;s primary website. The focus of the website are the games. Featuring, marketing and selling the games is the goal.</p>
<p><a href="http://gameblend.com"><img class="aligncenter size-full wp-image-211" title="Gameblend Studios Redesign" src="http://sketchbookkaizen.com/wp-content/uploads/2010/11/gb.jpg" alt="" width="750" height="713" /></a></p>
<p>The site is a built-from-scratch WordPress theme with some creative uses of custom fields that allow the user to input various assets only once and have them appear in several places throughout the site. Things like screenshots, thumbnails, marketing graphics and game descriptions are all managed as a single &#8220;blog post&#8221;. This makes managing the featured games on the site a little easier.</p>
<p>If you have an iPhone, iPad or iPod touch you should  try some of the games, they&#8217;re a good value and lots of fun. Check&#8217;em out at <a href="http://gameblend.com">gameblend.com</a></p>
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		<title>Ramada at Blueridge</title>
		<link>http://sketchbookkaizen.com/2010/09/15/ramada-at-blueridge/</link>
		<comments>http://sketchbookkaizen.com/2010/09/15/ramada-at-blueridge/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 15:30:39 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=215</guid>
		<description><![CDATA[The Ramada at Blueridge in Raleigh, NC is managed by one of my long time clients, PMC Properties. The Ramade Blueridge website was redesigned to allow PMC properties to bring regular updates and content management in house.]]></description>
			<content:encoded><![CDATA[<p>The Ramada at Blueridge in Raleigh, NC is managed by one of my long time clients, PMC Properties. The Ramade Blueridge website was redesigned to allow PMC properties to bring regular updates and content management in house.</p>
<p><img class="aligncenter size-full wp-image-216" title="Ramada Blueridge" src="http://sketchbookkaizen.com/wp-content/uploads/2010/12/ramadablueridge.jpg" alt="" width="630" height="600" /></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Arts Poetica III</title>
		<link>http://sketchbookkaizen.com/2010/03/17/arts-poetica-iii/</link>
		<comments>http://sketchbookkaizen.com/2010/03/17/arts-poetica-iii/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 20:18:38 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=193</guid>
		<description><![CDATA[CFCC&#8217;s English department and Learning Recourse Center&#8217;s joint poetry and performance event will be held in Mid April at the Wilmington USO. Until then, you find the following attractive poster gracing the halls of CFCC and various walls of Downtown Wilmington. Poster illustrated  in Adobe Illustrator and type set in Stencil.]]></description>
			<content:encoded><![CDATA[<p>CFCC&#8217;s English department and Learning Recourse Center&#8217;s joint poetry and performance event will be held in Mid April at the Wilmington USO. Until then, you find the following attractive poster gracing the halls of CFCC and various walls of Downtown Wilmington.</p>
<p><span id="more-193"></span></p>
<div id="attachment_191" class="wp-caption aligncenter" style="width: 658px"><img class="size-full wp-image-191" title="ap3_v2.ai" src="http://sketchbookkaizen.com/wp-content/uploads/2010/03/ap3forweb.jpg" alt="AP3 goes retro-pinnup for the 2010 event at the USO" width="648" height="1000" /><p class="wp-caption-text">AP3 goes retro-pinnup for the 2010 event at the USO</p></div>
<p>Poster illustrated  in Adobe Illustrator and type set in Stencil.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>MarTech Gets Drydocked for Refit.</title>
		<link>http://sketchbookkaizen.com/2010/03/12/marine-technology-gets-drydocked/</link>
		<comments>http://sketchbookkaizen.com/2010/03/12/marine-technology-gets-drydocked/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 19:04:56 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=180</guid>
		<description><![CDATA[When asked to update content on the Cape Fear Community College Marine Technology web page I found a website that not only needed an update to an out of date and visually cluttered layout, it was a rat&#8217;s nest of poor HTML markup. The MarTech website needed to be rebuilt from the ground up. Thus [...]]]></description>
			<content:encoded><![CDATA[<p>When asked to update content on the Cape Fear Community College Marine Technology web page I found a website that not only needed an update to an out of date and visually cluttered layout, it was a rat&#8217;s nest of poor HTML markup.</p>
<p>The MarTech website needed to be rebuilt from the ground up.</p>
<p>Thus started a two and a half month project to redesign, recode and relaunch a website for one of CFCC&#8217;s most recognizable programs.</p>
<p>I won&#8217;t bore you with the details but you should see the before and after shots.</p>
<p><span id="more-180"></span></p>
<h2>Before</h2>
<div id="attachment_181" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-181   " title="martechcurrent1" src="http://sketchbookkaizen.com/wp-content/uploads/2010/03/martechcurrent1.jpg" alt="MarTech website before redesign" width="600" /><p class="wp-caption-text">MarTech website before redesign.</p></div>
<h2>After</h2>
<p style="text-align: center;">
<div id="attachment_182" class="wp-caption aligncenter" style="width: 610px"><img class="size-full wp-image-182 " title="Marine Tech II" src="http://sketchbookkaizen.com/wp-content/uploads/2010/03/martech.jpg" alt="Marine Tech II" width="600" /><p class="wp-caption-text">Marine Tech II</p></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Black Market Tees</title>
		<link>http://sketchbookkaizen.com/2009/12/21/black-market-tees/</link>
		<comments>http://sketchbookkaizen.com/2009/12/21/black-market-tees/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 14:25:26 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=159</guid>
		<description><![CDATA[Black Market Tees is an upstart custom tee shirt printer located in Raleigh, NC. The website is designed to grow as their business grows and incorporate additional features such as an eCommerce module and an interactive T-shirt designer. This is the first website for a client where I&#8217;ve used Typekit to the set the type. [...]]]></description>
			<content:encoded><![CDATA[<p>Black Market Tees is an upstart custom tee shirt printer located in Raleigh, NC. The website is designed to grow as their business grows and incorporate additional features such as an eCommerce module and an interactive T-shirt designer.</p>
<p>This is the first website for a client where I&#8217;ve used <a href="http://typekit.com/">Typekit</a> to the set the type. This site uses <span style="text-decoration: underline;">Alpha Echo</span> by Vic Fieger for header text and <span style="text-decoration: underline;">Droid Sans</span> by Google Android for small text.</p>
<p>Visit the site at <a href="http://blackmarkettees.com">Blackmarkettees.com</a></p>
<p><span id="more-159"></span></p>
<div id="attachment_166" class="wp-caption aligncenter" style="width: 510px"><a rel="lightbox" href="http://sketchbookkaizen.com/wp-content/uploads/2009/12/bmt2.jpg"><img class="size-full wp-image-166 " title="Black Market Tees" src="http://sketchbookkaizen.com/wp-content/uploads/2009/12/bmt2.jpg" alt="eCommerce website for custom tee shirts printers." width="500" /></a><p class="wp-caption-text">eCommerce website for custom tee shirt printers.</p></div>
<p style="text-align: center;">
]]></content:encoded>
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		</item>
		<item>
		<title>Surfer Girl</title>
		<link>http://sketchbookkaizen.com/2009/10/25/surfer-girl-2/</link>
		<comments>http://sketchbookkaizen.com/2009/10/25/surfer-girl-2/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 14:59:48 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=140</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<div id="attachment_141" class="wp-caption aligncenter" style="width: 460px"><a rel="lightbox" href="http://sketchbookkaizen.com/wp-content/uploads/2009/10/surfergirl.jpg"><img class="size-full wp-image-141 " title="surfergirl" src="http://sketchbookkaizen.com/wp-content/uploads/2009/10/surfergirl.jpg" alt="Scratchboard Illustration" width="450" /></a><p class="wp-caption-text">Scratchboard Illustration</p></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Cape Fear Bond</title>
		<link>http://sketchbookkaizen.com/2009/09/22/cape-fear-bond/</link>
		<comments>http://sketchbookkaizen.com/2009/09/22/cape-fear-bond/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 17:22:43 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=120</guid>
		<description><![CDATA[Visit the website: http://capefearbond.com]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<div id="attachment_121" class="wp-caption aligncenter" style="width: 460px"><a title="Cape Fear Bond Site" rel="lightbox" href="http://sketchbookkaizen.com/wp-content/uploads/2009/09/capefearbond.jpg"><img class="size-full wp-image-121   " title="Cape Fear Bond" src="http://sketchbookkaizen.com/wp-content/uploads/2009/09/capefearbond.jpg" alt="Website and blog for Cape Fear Bond projects" width="450" /></a><p class="wp-caption-text">Website and blog for Cape Fear Bond projects.</p></div>
<p>Visit the website: <a href="http://capefearbond.com">http://capefearbond.com</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Portals 2010</title>
		<link>http://sketchbookkaizen.com/2009/09/21/portals-2010/</link>
		<comments>http://sketchbookkaizen.com/2009/09/21/portals-2010/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 15:06:52 +0000</pubDate>
		<dc:creator>Justin Floyd</dc:creator>
				<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">http://sketchbookkaizen.com/?p=83</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_138" class="wp-caption aligncenter" style="width: 510px"><a href="http://sketchbookkaizen.com/wp-content/uploads/2009/09/2010poster.jpg"><img class="size-full wp-image-138" title="2010poster.ai" src="http://sketchbookkaizen.com/wp-content/uploads/2009/09/2010poster.jpg" alt="Call to submission poster for Portals Literary Arts Magazine." width="500" height="774" /></a><p class="wp-caption-text">Call to submission poster for Portals Literary Arts Magazine.</p></div>
]]></content:encoded>
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